The best way to connect to your clients
I spent almost 20 years of my life in Marketing. I still cannot let that go. Everything I do with organizations ties into marketing. If we have a great purpose, that becomes the foundation of our marketing strategy. When you have engaged people they are your best marketing agents since they will be so proud of the company they work for.
Consumer behavior and how people spend their money changed. Marketing has changed as a result of that over the past 10 years.
What used to work does not seem to attract as many clients as it used to.
Purposeful marketing focuses on your unique strengths as an organization so your clients know the best about you.
It is not only a list of benefits but:
What your organization stand for
What you believe in
Your unique way to solve people's problems