Purpose is everywhere. It became a buzz word already. I am so happy that we finally talk about what it means in life and at work. As I do Purpose work in companies, I see many misconceptions of what it means to be a Purpose-Driven Organization though. In this article I want to share what it is not: It is not a beautiful sentence that a leader creates to frame and hang on the wall that will never be seen or revisited again. It is not a marketing tool. It is not a lofty ideal.