Why Should We Be Alarmed When We See the Word PURPOSE

It might surprise you to see this title from me, someone who dedicated her life to understand the depths of what Purpose really means for both individuals and organizations and the intersection of both, more than two decades now. When nobody talked about it; at least not in business and work context. I will explain why I am alarmed and you should be too. I live and breath Purpose; speak about it, write about it. I am dedicated to increase awareness around it. BizCatalyst360 recently published my article Why Should CEOs, Leaders, Founders Care About Purpose? . It was originally published in January 2017 at Huffington Post. I wrote how crucial for CEOs to understand Purpose. Why it is needed.

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